Exactly how many brains are in reality required in changing a light bulb? Yes, that’s one question you got to answer yourself before you recall the definition of, Digital Marketing. Unlike every business around, the agencies set around serve Digital Media, Online Marketing or Mobile Marketing services plays on the basis of ideas and not rules or competencies. And in last 36 months, these agencies have already been mushrooming at a rapid pace. However the question is, what makes Digital Marketing a hotcake business for entrepreneurs today? What, on the planet, has made Digital marketing one of the fastest growing areas of advertising?
Digital platforms communication or Digital Media is driving new terms of engagement between brands and consumers and reshaping media consumption across both old and new channels. Research shows that the most important and influential consumers continue engaging with digital media even though watching TV. To be truly effective, a brand’s integrated marketing strategy must incorporate digital marketing from the start. And, to help keep pace with digital’s huge influence on consumers’media habits, advertisers must do more than merely extend their offline campaigns in to the digital marketing space.
Within the last couple of months, the Indian digital marketing industry has seen quite a few activities in the digital advertising market. However, the backdrop dates back to 2008, when the buzzword in the Indian online industry was online marketing and digital marketing agencies and advertising networks were at the helm of affairs. From the comfort of the VCs to budding entrepreneurs, the company minded techies were gung ho about digital advertising space in India. But post 2009, this interest took a drop and we saw new forms of online businesses getting Digital Branding and Design solutions more interest from VCs in addition to entrepreneurs. Most them helped in sprouting of Online Retail or E-commerce which in layman language we regard as Online Selling business.