On earth of online marketing, a huge number of attention is given to the topic of “improving” website traffic. This emphasis appears to be put in the best place, considering the central role traffic plays in any online marketing campaign. But regardless of the popularity of the niche, it will be difficult to get two Internet marketers that share the exact same concept of what it actually way to “improve” website traffic.
Every marketer includes a solid feeling for what it means. But by failing woefully to ask, in detail, what it actually means to improve traffic, a lot of online marketers lose out on the advantages that can come form a deeper knowledge of effective website-traffic improvement. Effective and lasting traffic improvement is made up of multiple layers. And by looking at what it methods website traffic to “improve” website traffic at each layer, an overall view of traffic-improvement becomes much clearer.
At its most basic, “improving” website traffic means bringing more traffic to a site. As of this level, it is a question of numbers and not much more. Bringing more people to an internet site is an important foundation of traffic-improvement; but even though it’s central to every online marketing campaign, it will not be seen as your final goal.
At a somewhat higher level, improving website traffic means making the flow of traffic to a niche site as regular as you possibly can: Getting new traffic is good. But regularly getting new traffic is even better. Traffic similar to this shows signs of sustainability and it’s the sort of traffic that a business can begin to be built upon.
At the following level, improving website traffic means making the normal traffic of a website as targeted as possible. This targeting features a positive impact on traffic since it raises the entire quality of the traffic. Targeted traffic is comprised of people which can be genuinely thinking about what’s being offered. They’re potential customers that will likely react to offers. And due to this, they improve traffic by improving its responsiveness. Ten highly-targeted leads are always more profitable than the usual hundred luke-warm leads.
At its highest level, improving website traffic means consistently reaching traffic at the right stage in the buying cycle. The buying cycle has three main stages: browsing, gathering information, and ready-to-purchase. In the browsing stage, folks are seeking to see what’s available. In the information-gathering stage, they are weighing the pros and cons of particular options. And in the ready-to-purchase stage, they have already decided what to get and are looking to discover the best deal.
It’s important to draw traffic that is at the information-gathering stage because here is the stage where choices are increasingly being made. If traffic is reached earlier in the cycle at the browsing stage, it’s difficult to make enough of the feeling for the site to be remembered later on. If traffic is reached later, at the ready-to-purchase stage, it’s too late – potential customers have decided things to buy. Reaching traffic at the best stage in the buying stage is really a very efficient traffic-improving step that’s often overlooked. Yet it gets the potential to greatly boost the performance of a site.